About Us

Fired Earth specialises in interiors products; floor and wall tiles, paint, bathrooms, kitchen furniture and wood flooring. Since the launch of the Fired Earth brand in 1984, we have always ensured that we source the most beautiful and finest, crafted product from around the world. Some of these stunning products remain as part of our core range in 2010, as detailed in our latest catalogue.
 
More recently, we have incorporated a diffusion line into our current range, with tiles priced at just 36p each. These fantastic new ranges complement the existing tile collections, by adding additional accent and bold colours. These specially chosen new lines should help with decorating those rooms that require a well designed, practical and fit for purpose product. Our purchasing teams are also ‘clinching those deals’ to provide ranges of product that have short term product stocks, at great prices and quality. These items are selected for their current trend.

Since our first store opening in Holland Park, London, the geographical spread of the business has widened. We now have showrooms located across the globe from Dublin to Hong Kong, Norway to Truro; 65 in all.
 
Over the last few years we have felt compelled to bring the same ethos we brought to tiles, to other parts of the home, so have added a stunning collection of bathrooms, beautifully crafted kitchens and an authentically researched paint palette by Kevin McCloud.
 
We have invested heavily in recent years to ensure that we provide services designed to meet our customer needs, these include; a tile and bathroom installation service, a technical helpline, a national home design service, next day delivery where possible, online purchases, a free 320 page brochure, finance options and a Contact Centre to answer all your queries. We have also reduced our Carbon footprint with initiatives in place to reduce carbon emissions. These results can be seen in our section on Green Issues.
 
We hope you feel us to be the natural choice for tiles, paint, kitchens and bathrooms.
 
We are always interested to receive suggestions from our customers and would welcome any comments you may have on any aspect of the business, please email suggestions@firedearth.com.

We look forward to seeing you soon.
 
Rob Whitaker
Trading Director